Any examination of business or investment literature reveals the importance of differentiation. Why would people choose you over a competitor if you're the same as everyone else?
Today, the need for financial advisers to be different has never been greater. Or urgent.
In 2022, the most successful financial planning businesses operate a model focused on client-centric holistic strategic advice, rather than investment management, as their key service offering.
The Merriam-Webster Dictionary defines the word solution as: the action or process of solving a problem. Using this definition is a helpful way of assessing the benefit of the many investment solutions available to advisers today. Does what's on offer genuinely solve your business problem?
The superannuation and investment market is rapidly transitioning to Managed Accounts, with many also electing to use Managed Portfolio solutions as part of that transition. Funds in Managed Accounts are now estimated to be over $145B*. It's for good reason. Increasing client awareness and the rising costs of compliance reducing adviser margins demand new ways to satisfy clients and drive business efficiency.
Investment portfolio management is central to every financial adviser's value proposition and day-to-day life. How you go about portfolio management for your clients and your business creates client value and maximises your workflow efficiency.
It was nearly 60 years ago, back in 1964, that Bob Dylan wrote his anthem of change: The Times They Are a-Changin'. And so they were.
As the pressure on the economy and markets rises, so too does the business risk that financial advisers face in relation to being able to deliver portfolio returns client's need and to any investment-linked revenue.
The rising tide of regulatory requirements and constantly increasing client expectations are driving adviser costs skywards.
A recent report published by IMAP (The Institute of Managed Account Professionals) in conjunction with Millman has shown further rapid growth in investments held within Managed Accounts.
It has become significantly more challenging to sustain and grow a profitable financial advice business. It boils down to a battle of administration versus efficiency. Scalability is now the holy grail for financial advisers.
